Go East: The London Book Fair New Location for 2027

The London Book Fair (LBF) is entering a new era. Starting in 2027, the fair is relocating from its long-time home at Olympia London in the west to ExCeL London in the Royal Docks, located in East London. The fair will be held at the new venue from March 16–18, 2027.

Why is the Fair Moving?

The decision to move was made after extensive consultation with the industry. While the move is technically a “return” (LBF briefly tried ExCeL in 2006), the London of 2027 is a very different landscape.

The single biggest catalyst for the move is the Elizabeth Line. In 2006, ExCeL was criticized for being “isolated.” Today, the high-speed line connects Custom House (ExCeL’s station) to the West End in 15 minutes and Heathrow Airport in just 40 minutes. This eliminates the arduous travel times that previously plagued international visitors.

Another reason is Olympia, despite its historic charm, has struggled with capacity and aging infrastructure during its recent multi-year redevelopment as LBF outgrows the space and it’s technology. ExCeL has recently invested $440 million (£350 million) into its facilities. It is set to be the first fully 5G-enabled venue in Europe and will offer Wi-Fi 7 capabilities, something crucial for a modern fair that relies on digital rights catalogs and live-streaming. In addition, the venue offers a “purpose-built” layout. Fair Director Emma Lowe highlighted the need for more seating, better catering, and larger meeting rooms to accommodate the growing International Rights Centre (IRC).

Modern publishing priorities demand better accessibility. Unlike the multi-level, often cramped layout of Olympia, ExCeL is a single-level, step-free venue. ExCeL offers dedicated facilities for those with mobility needs, guide dogs, and neurodivergent attendees, aligning with the industry's focus on inclusivity.

The LBF is aiming for Net Zero, and ExCeL provides a head start. The venue runs on 100% renewable electricity and maintains a strict zero waste to landfill policy. Its modern heating and cooling systems are significantly more energy-efficient than the Victorian-era structures at Olympia.

There is a sentimental attachment to the venue where the fair was born. While many will miss the “iconic” glass roof of Olympia and the familiar pubs of Kensington, most of the agents and publishers are relieved. The issues at Olympia, the noisy construction, limited table space in the IRC, and spotty Wi-Fi, have all contributed to being a significant hindrance to business.

Overall, as we welcome the new location for the 2027 fair, large independent publishers (IPG) and international delegates are looking forward to the “seamless” experience of a venue built for 21st-century trade shows. The 2026 Fair served as a “grand finale” for Olympia, with organizers promising a “fond farewell” before the “new chapter” begins in the East.